1st September 2025
Synergi First Pty Limited ABN 35 096 792 595 acknowledges and respects the privacy of individuals and as such makes every effort to comply with the Privacy Act 1988 (Cth) ("Privacy Act").
This privacy policy applies to the use of our websites associated with Selas®, and any related applications, tools, software, features or services made available to you (collectively referred to as Selas®) and relates to personal information provided to us, or collected by us, through the websites and applications.
By providing your personal information and/or continuing to engage with Selas®, you signify that you understand and accept the terms of this Privacy Policy and consent to the collection, use, and disclosure of your personal information in accordance with these terms.
If you do not agree with us collecting, using, or disclosing your personal information in accordance with this Privacy Policy or do not wish to provide personal information, please refrain from using any of Selas® services. However, if you do not provide all the personal information requested, we may be unable to provide you with our services.
It is important that you regularly visit our Terms of Service including disclaimer and Privacy Policy available on this website as its content may be updated from time to time without notice as part of our commitment to ensuring that it complies with legislative and other requirements.
The term ‘personal information’ has the meaning given to it in the Privacy Act. Personal information is data that identifies, relates to, describes, or can be associated with you, including data that can be used to identify, locate, track or contact you.
What Information Do We Collect and Hold:
Information collected by us may include your:
Name
Mailing or street address (past and current)
Email address
Telephone number
Age or date of birth
Gender
Occupation
Job titlte
Company name
Username and password
Enquiry comments or suggestions
Information provided in response to questionnaires, chat functions
Information relating to your interactions with Selas®, including AI-generated recommendations, analysis and outputs associated with your use of the Services
Financial and billing information
If you provide personal information relating to another individual and/or user, you warrant that you have their consent and have informed them of this Privacy Policy.
How Do We Collect Your Personal Information:
Generally, we will collect personal information directly from you. For instance, we may collect personal information from you when you:
Enquire about Selas®,
Register to use Selas®,
Go on our websites and/or on our applications,
Enter a competition or promotion,
Fill out a survey or other forms,
Use our services where we act as a controller of your Personal Data,
Work for one of our customers using our services where your Personal Data is shared with us in our capacity as a controller,
Converse and communicate with us and/or one of our employees,
Send us an email.
We will also collect information automatically when you use Selas®. See Information Logged below.
Use And Disclosure of Personal Information:
Personal information collected by us will be stored in our database and will only be:
Treated with strictest confidence
Collected by lawful and fair means
Used for lawful purposes
Collected with your consent
Disclosed where permitted by law, authorised by you, or otherwise in accordance with this Privacy Policy
Used for the purpose it is collected
Used for other purposes as disclosed in this Privacy Policy or at the time of collection
For What Purposes Do We Collect, Hold, Use and Disclose Your Personal Information:
To answer your enquiry as submitted to our website; to verify your identity and to provide the services you are seeking from us from our websites and our applications.
To deliver our services, including providing results, recommendation and analysis.
For secondary purpose which is directly related to the primary purpose, and you would reasonably expect us to use or disclose the information in such a manner.
For purposes related to promotion and marketing (including direct marketing). For example, we may use the personal information we collect from you in our direct marketing to identify products and services we believe may be of interest and benefit to you. We may then contact you to let you know about these products and services and how they may benefit you. These communications may be in the form of email, SMS and mail. If you do not wish to receive direct marketing information from us, please tell us by emailing us at hello@selas.com.au or follow the opt-out route as indicated in our marketing communications.
To conduct research, improve our services and develop new ones.
To maintain our database.
To assess the performance of our websites and to improve the quality of our services, we may contact you via email or mail asking you to complete a survey to comply with any law, regulations and rule.
To improve, enhance and tailor the website for you (for example by providing content or features that match your interests).
To notify you of any updates and new services.
To provide you with and target advertising based on your activity and interests, both on our websites and applications and on third-party sites and applications.
To prevent fraud, criminal activity, or misuse of our services, to provide for the security of our services, including your account and to ensure the security of our IT systems, architecture and networks.
To comply with legal obligations.
To develop, train, test, improve and enhance artificial intelligence and machine learning models, systems and functionalities used in connection with Selas®, including using aggregated or de-identified information.
To Whom Do We Disclose Your Personal Information:
To our employees, related entities.
To external organisations and third parties who are contracted to us to provide particular services on our behalf such as marketing systems, designs, supplies and prints, web hosting providers, IT administrators, mailing houses, third-party processor, analytic providers and other service providers.
To other persons and organisations including your representatives (for example your accountant, solicitor, professional adviser), governmental and regulatory authorities.
When required by law.
To any other organisation or individual for any authorised purpose with your express consent.
We may disclose personal information to service providers located overseas where our data hosting and other IT and email service providers are stored on an overseas server. We may disclose your personal information to entities within Australia who may store your data overseas. In the unlikely event that a disclosure is made to an overseas recipient, the information may not be protected by the Australian Privacy Principles (APPs). By providing your details however you consent to your information being disclosed in this manner.
We do not sell, rent or share your personal information in a manner other than disclosed in this Privacy Policy.
Artificial Intelligence-Based Products:
As part of our services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our services.
Use of AI Technologies
We provide the AI Products through third-party service providers ("AI Service Providers"), including Anthropic, OpenAI, Google Cloud AI, Microsoft Azure AI, Amazon Web Services (AWS) AI, NVIDIA AI and Soniox. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products.
You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Information submitted to AI Products, including Inputs, prompts, Client Data and generated Outputs, may be processed by AI Service Providers for the purpose of providing, maintaining, improving and supporting the AI Products and related Services.
Our AI Products
Our AI Products are designed for the following functions:
AI automation
AI bots
Text analysis
Natural language processing
Machine learning models
AI predictive analytics
AI insights
AI development
Image analysis
Image generation
Video analysis
Video generation
Due to the nature of artificial intelligence and machine learning technologies, outputs generated by AI Products may not be unique.
How We Process Your Data Using AI
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.
Information Logged:
We operate the website with outsourced technical assistance.
When visiting our websites and our applications, a record of your visit is logged, and information automatically recorded. We may collect information for statistical purposes to find out how our website is used and navigated, including the number of hits, the frequency and duration of use, to discover what information is most and least used. Knowing what is useful to you enables us to make the website more helpful, to provide better services, to improve its performance and to increase its effectiveness. We may also log errors and collect information for security purposes when for example it suspects an illegal use of the website.
We may also use non-personal information to serve ads on third party websites.
We may also perform IP lookups to determine which domain you are coming from (eg. Google.com) to more accurately gauge our users’ demographics.
The information logged when you access the website includes:
The user’s device used when accessing the websites (eg. Computer, tablet, phone, etc)
The user's Internet domain and Your IP or server's address
The date and time of your visit to the site
The pages you visit and the documents downloaded
The time you spend on our sites
Your web browser version and type (for example internet explorer, safari, etc)
The user's operating system
The time taken to transmit information to you
The previous Internet address from which you came directly to this website
All this information is used for statistical analysis or systems administrative and security purposes. In such instances, no attempt will be made to identify users or their browsing activities, except if we suspect an improper use of the website and/or when required by or under law.
Cookie:
A cookie is a small piece of data containing small amounts of information sent from a website and saved on your hard disk by your computer’s browser while you are browsing the websites. Cookies are then sent back to the originating web domain on your subsequent visits to that domain. Most web pages contain elements from multiple web domains so when you visit our website for example, your browser may receive cookies from several sources.
We use cookies to store limited information for a limited time about the user's computer and/or the user. These cookies help maintain the integrity of statistics, recognise users’ devices, improve functionality, prevent fraud and to improve the site experience, for example we use cookies to personalise your experience, to remember user preferences, ascertain what visitors find most interesting among other things.
If you want to disable cookies, you will need to do this by changing your website browser settings which are normally found under the tools or privacy tabs in your browser menu. However disabling cookies may affect the full functionality of our websites. By continuing to use this site with your current browser settings, you consent to our websites using cookies.
This should be done via a cookie preference link
Web Beacon:
A web beacon is an electronic image, also called a single-pixel or clear GIF, placed in the code of a webpage or in emails. We use web beacons on our websites to track traffic patterns of users as they navigate from page to page. This information may help us improve your browsing experience, including helping provide you with content customized to your interests. Web beacons also help us understand whether emails are being read and links within emails being clicked so that we may deliver relevant content.
We may use this information for purposes including determining which of our emails are more interesting to you and to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not want the pixel to be downloaded to your device, you should choose not to click links that we send you. This information may be connected to your personal identity.
Tracking And Targeting:
We may also use non-personal information that we collect about you on our websites with cookies, web beacons and other similar technologies to identify you on third party websites with whom we have arrangements to deliver advertisements or marketing tailored to your interests on those third-party websites.
Usage data is collected so that we may display advertisements and content on our and third -party websites. We target advertisements and content in order to improve your experience and provide you with more relevant content.
Security:
The law provides specific provisions that prohibit us from collecting, using or disclosing anyone's personal information except in performing their duties and in specific situations permitted by law.
Personal information received from you is held with the strictest confidence. We will endeavour to keep personal information securely stored in our systems. Employees only have access to your personal information when needed in the performance of their duties. We take measures to protect stored information using anti-virus software and barriers (such as Firewall) to protect unauthorised users to access our system. The information will only be released if required by law or your permission granted. While we implement reasonable safeguards, we cannot guarantee absolute security and, to the maximum extent permitted by law, disclaim liability for unauthorised access, disclosure or loss arising from events beyond our reasonable control.
You need to be aware however of the inherent risks associated with the transmission of information via the Internet, we cannot provide any assurance regarding the security of transmission of information you communicate to us online. We cannot guarantee absolute security. We also cannot guarantee that the information you supply will not be intercepted while being transmitted over the internet. Any personal information or other information which you transmit to us online is transmitted at your own risk. You should make your own assessment of the potential risks to the security of your information when making a decision as to whether or not you should register for and use our services, subscribe to, send us personal or other information, use and access this website and/or Applications.
You are responsible for maintaining the confidentiality of your login credentials.
To increase the security of your information, please ensure to close your browser when you have finished your user session. This is to secure your information from others who may be sharing a computer with you, or when using a computer in a public place.
Links To Third Party Websites:
Our internet sites and applications may contain links to and/or information from other websites. These websites are conducted by third parties, and we do not control, approve, review or endorse the content or the information collected and sourced from these websites. Prior to disclosing your personal information on any other website, you should refer to the privacy Policy directly available on those websites. We also accept no responsibility for the currency, reliability and accuracy of the information available on and/or sourced from linked websites. Third party website providers are responsible for informing you about their own privacy practices.
Correction Or Deleting Your Personal Information:
You may contact us to request access to personal information we hold about you. You may also contact us and request that your personal information be corrected or deleted from our system. You may let us know should you have any queries or concerns relating to this policy and/or your personal information.
To exercise these rights, please contact us at hello@selas.com.au
Terms And Conditions of Use:
Information you provide us is subject to our Terms of Service.
Please visit our Terms of Service page for further information.
Agreement to Terms of Privacy Policy:
By using our internet sites and Applications and/or providing information to us, you accept and agree to the collection, use, holding and disclosure of your personal information for the purposes described in this policy. We review our policies regularly and occasionally may need to change or update them. Any updated versions of this privacy policy will be posted on our website and will be effective from the date of posting.
‘Privacy Policy’ current as at May 2026